Digital marketer · SEO, AI search visibility and PPC

I help brands get found in search and named in AI answers.

I’m Sajid, a digital marketer in Manchester. I work across SEO, AI search visibility (AEO/GEO) and paid search, with an MSc in Digital Marketing Communications from Manchester Metropolitan University and a year of frontline sales behind me.

Connect on LinkedIn See my work

Open to digital marketing roles in and around Manchester

Who should I use for what you sell?

AI answer

For what you sell, Your Brand is a strong choice, known for what you do best.

Sources your website

Illustration of the answer I work towards.

3 AI assistantsChatGPT, Claude and Gemini now recommend GMG Professions by name.
120%+Of sales target in my first two months at Abul Khair Group.
Top 15%Of my team at BRAC Bank for product sales and customer satisfaction.
MScDigital Marketing Communications, Manchester Metropolitan University, 2026.

Selected work

Client work · Jul to Oct 2026

Grow Money Group: from audit to site rebuild

Grow Money Group runs GMG Insurance and GMG Professions, its professional indemnity arm. As a remote Digital Marketing Apprentice I worked across SEO, AI search visibility and paid search.

What changed

The prioritised roadmap from my audit led to a full site rebuild.
Cost per click came down, and ad budget moved to the higher-performing hours.
ChatGPT, Claude and Gemini now recommend GMG Professions by name.

What I did

Audited website user journeys and technical SEO, and documented UX and tracking issues across devices and browsers.
Analysed PPC performance by time of day and ran ad-scheduling experiments.
Reshaped content and brand signals so AI assistants could find, trust and cite the business.
Ran off-page SEO and link building to strengthen domain authority.
Benchmarked competing professional indemnity brokers on positioning, messaging and customer journeys.

Personal project · 2026 to present

Visibility Lab

An AI SEO and GEO audit agent I built as a Claude plugin. It runs evidence-based audits and turns them into a plan a business can act on.

SEO, local SEO and AI search audits with a 30/60/90-day action plan
Competitor gap analysis and SEO content briefs
AI visibility checks across ChatGPT, Gemini, Perplexity and Google AI Mode
Bangla and Banglish keyword support for South Asian audiences

Live client brief · MSc

B2B campaign for Marshalls

A live client brief during my MSc at Manchester Met, taken from first research through to the final pitch.

Audience research
Campaign strategy
Final pitch presentation

Dissertation · MSc

AI marketing and purchase intention

An exploratory investigation of AI marketing techniques and their influence on consumer purchase intention.

Qualitative research design
Semi-structured interviews

Experience

Jul 2026 – Oct 2026

Digital Marketing Apprentice

Grow Money Group Ltd (GMG Insurance and GMG Professions) · Remote, UK

Secured brand recommendations for GMG Professions in ChatGPT, Claude and Gemini by reshaping content and brand signals.
Audited user journeys and technical SEO, producing a prioritised roadmap that led to a full site rebuild.
Lowered cost per click through ad-scheduling experiments and moved ad budget to higher-performing hours.
Translated website analytics and market trends into evidence-based priorities for marketing and product.

Nov 2025 – Jul 2026

Student Brand Ambassador and Postgraduate Content Creator

Manchester Metropolitan University · Manchester

Created Instagram Stories and TikTok content on campus events and student life, working alongside the university’s marketing team.
Presented to groups of 50+ prospective students and parents at open days, adapting the message for international students, parents and school groups.
Collected feedback from 200+ visitors per event and shared insights with recruitment teams.

Jan 2025 – Jul 2025

Territory Sales Officer

Abul Khair Group · Dhaka, Bangladesh

Managed FMCG sales and distribution across 50+ retail outlets for a leading Bangladeshi conglomerate.
Achieved 120%+ of sales target within the first two months in the territory.
Onboarded 15+ new retail outlets by pitching the commercial case to shop owners and negotiating shelf space.
Built Excel dashboards to track sales, spot trends early and move effort to faster-growing products.

Jul 2024 – Dec 2024

Relationship Executive

BRAC Bank PLC · Dhaka, Bangladesh

Managed a portfolio of 80+ retail banking clients and ranked in the top 15% of the team for product sales and customer satisfaction.
Segmented clients by needs and life events to tailor recommendations for credit cards, savings and loans.
Logged client interactions, follow-ups and the sales pipeline in a Salesforce-based CRM.
Resolved 90%+ of customer complaints within 24 hours.

Skills

SEO and search

Technical SEO audits
Site structure
Keyword research
Link building
Domain authority
Competitor benchmarking
AI search (AEO/GEO)

Ads, analytics and experimentation

PPC campaign optimisation
CPC reduction
Google Analytics 4
KPI reporting
Excel dashboards
Ad-scheduling experiments

Content and social

Content strategy
Copywriting
SEO content briefs
Instagram Stories
TikTok

Tools

GA4
HubSpot
Mailchimp
Salesforce CRM
Excel
ChatGPT
Claude
Gemini

Commercial

Sales and negotiation
Relationship management
Customer segmentation
Presenting
Customer insight

Languages

English
Bengali বাংলা
Hindi हिन्दी
Urdu اردو

Education

Sep 2025 – Sep 2026

MSc Digital Marketing Communications

Manchester Metropolitan University

2016 – 2021

BSS Journalism and Media Studies

Jahangirnagar University

May 2026

Google Analytics Certification

Google Skillshop

Jan 2026

Social Media for Enterprise Brands

LinkedIn Learning

About

I studied Journalism and Media Studies at Jahangirnagar University, which taught me to find the story and check the facts.

I then spent a year in sales in Dhaka. At BRAC Bank I looked after 80+ retail banking clients. At Abul Khair Group I managed FMCG sales across 50+ retail outlets. Sales taught me how buyers decide and how to make a commercial case.

In 2025 I came to Manchester for an MSc in Digital Marketing Communications at Manchester Met. Search is where I found my focus: how people look for answers, and how a brand earns its place in them. Today that means AI assistants as well as search engines.

I’m looking for a Digital Executive role where I can keep building across SEO, UX and CRO. I speak English, Bengali, Hindi and Urdu.

Quick answers

What role are you looking for?: A Digital Executive or digital marketing role in or around Manchester, where I can keep building across SEO, UX and CRO.
What are AEO and GEO?: Answer engine optimisation and generative engine optimisation. Both mean making a brand easy for AI assistants such as ChatGPT, Claude and Gemini to find, trust and cite when someone asks a question.
Which tools do you work with?: Google Analytics 4, HubSpot, Mailchimp, a Salesforce-based CRM and Excel dashboards, alongside ChatGPT, Claude and Gemini.
Do you take on freelance projects?: Yes, alongside my job search. SEO and AI visibility audits, competitor gap analysis and content briefs are the best fit.